Crafty Counsel

    Dear law firm lawyers: why marketing matters

    Helen Burness • Saltmarsh Marketing

    Posted 10 months ago

    About

    Helen Burness, Director of Saltmarsh Marketing, gives her top three reasons why lawyers in law firms should pay attention to the marketeers.

    Helen’s top tip? “We’re a team!” Lawyers need marketeers just as marketeers need lawyers.

    Whoops, you need a subscription to view this content

    Crafty Counsel

    Become a subscriber today to have access to all areas.

    SubscribeLogin

    Send Feedback

    Crafty Counsel

    Your feedback is valuable to us, we'd love to hear what you think.

    Watch the Box Set

    Lessons Beyond Legal

    1
    04:16

    Eloise Skinner • The Purpose Workshop and One Typical Day

    How a monastic training led me to leave law and start my own business...

    2
    03:05

    Mariana Hagström • Avokaado

    Lessons from a start-up founder

    3
    01:36

    Rebecca Chui • Osborne Clarke

    Bringing lessons from tech to a career in legal

    4
    02:19

    Rebecca Chui • Osborne Clarke

    The journey of finding what's right for you

    5
    02:29

    Rebecca Chui • Osborne Clarke

    Lessons for lawyers from a former technical consultant

    6
    02:49

    Katie Power •

    How personal interests can help your law career...

    7
    04:19

    Jeremy Hopkins • Field Seymour Parkes

    The lesson I learnt from multiple roles and decades in legal

    8
    02:50

    Denise Nurse •

    The story of creating your own law firm

    9
    01:56

    Denise Nurse •

    How a law career can prepare you for TV presenting...

    10
    03:05

    Denise Nurse •

    From city firm to in-house counsel

    11
    07:32

    Dr Imogen Staveley • Warwickshire North Clinical Commissioning Group

    What lawyers can learn from doctors on mistakes, training & hierarchy: Part I

    12
    08:19

    Dr Imogen Staveley • Warwickshire North Clinical Commissioning Group

    What lawyers can learn from doctors on mistakes, training and hierarchy: Part II

    13
    01:07

    Dr Imogen Staveley • Warwickshire North Clinical Commissioning Group

    Why challenge authority?

    14
    00:45

    Dr Imogen Staveley • Warwickshire North Clinical Commissioning Group

    "The Captain isn't always right"

    15
    00:54

    Dr Imogen Staveley • Warwickshire North Clinical Commissioning Group

    The power of checklists

    02:31

    Helen Burness • Saltmarsh Marketing

    Dear law firm lawyers: why marketing matters

    17
    01:24

    Leanne Bentley • Bluebird

    What the best lawyers do...

    18
    01:34

    Leanne Bentley • Bluebird

    What the worst lawyers do...

    19
    01:29

    Leanne Bentley • Bluebird

    One piece of advice for lawyers

    20
    01:16

    Leanne Bentley • Bluebird

    Secretary and document production skills that go unrecognised

    21
    07:35

    Ivy Wong • Thomson Reuters

    The Full Interview: Why leaving the Magic Circle to intern at a start-up made my career

    22
    00:51

    Ivy Wong • Thomson Reuters

    Lessons for the start of your career in law

    23
    00:36

    Ivy Wong • Thomson Reuters

    Lessons learned from a career in legal

    24
    00:54

    Ivy Wong • Thomson Reuters

    Lessons in career transition

    25
    01:10

    Shaz Aziz • Neota Logic

    Three lessons I wish I'd known as a lawyer

    Related Videos

    11:31

    Hayley Waddington and Tyler Dearson • Barclays

    How Legal Teams Can Experiment With New Ways Of Working

    05:04

    Jonathan Gorrie •

    After the deal is over

    02:11

    Nicola Jones • Athena Professional

    What Makes Effective Learning Design?