Crafty Counsel

    During The Break... with Rohan Bilimoria

    Rohan BilimoriaYum! Brands

    Posted 2 years ago


    Rohan Bilimoria speaks to Ben from Singapore, where he is on an internal secondment to the marketing team at KFC Asia, part of Yum! Brands.

    Rohan describes how his role, looking across multiple markets in a food retail business in Asia, gives him a perspective on the very different way the Coronavirus pandemic is playing out in countries like Singapore, Malaysia, China and the Philippines. Rohan also comments on the digital tools the marketing team is using to coordinate with each other, but why he nevertheless can’t wait to get back to the office.