G is for Go To Market | Crafty Counsel

About

Ever have the feeling that you’re selling the wrong product to the right market, or the right product to the wrong market? What you need is a Go to Market strategy and Jennifer Paybody is here to tell you why.

Jennifer is Head of Commercial at Clifford Chance Applied Solutions, the legal tech business of Clifford Chance.

Watch the Box Set

A-Z of Legal Innovation Jargon

1

Dominique Ashby • Neuro@work

A is for Agile

2

Titus Rahiri • KorumLegal

A is for ALSP

3

Denis Potemkin • Majoto

A is for Automation

4

Justin North • Janders Dean

B is for #bringbackboring

5

Becky Baker • The Legal Technologist

B is for Blockchain

6

Rae Digby-Morgan • Wilson Fletcher

C is for Concept

7

Logan Oliver • Office & Dragons

C is for Customer-centricity

8

Isabel Parker •

D is for Digital Transformation

9

Dana Denis-Smith • Obelisk Support

D is for Diversity

10

Professor Richard Moorhead • University of Exeter

E is for Ethics

11

Becky Baker • The Legal Technologist

E is for E-Discovery

12

Mary Bonsor • F-Lex

F is for Flexible Working

Jennifer Paybody • Clifford Chance Applied Solutions

G is for Go To Market

14

Logan Oliver • Office & Dragons

H is for Hackathon

15

Louisa van Eeden-Smit • LexisNexis

I is for Insight

16

Laura Bygrave • Deloitte

I is for Innovation

17

Nir Golan •

J is for Jobs to be done

18

Shilpa Bhandarkar • Linklaters

K is for KPI

19

John Croft • Elevate Services

L is for Law Company

20

Alexander Low • DLAignite

L is for LinkedIn

21

Elsa Ho • KorumLegal

L is for Legal Operations

22

Electra Japonas • The Law Boutique

L is for Legal Design

23

Dr. Brennan Jacoby • Philosophy at Work

M is for Mindset

24

Adam Curphey • Reed Smith

M is for MVP

25

Ivy Wong • Thomson Reuters

N is for 'No-Code'

26

Dan Kayne • Network Rail

O is for O Shaped Lawyer

27

Rae Digby-Morgan • Wilson Fletcher

P is for Purpose

28

Dominique Ashby • Neuro@work

P is for Psychological Safety

29

Stephen Allen • Elevate Services

Q is for Quality

30

Francesca Porter • Onfido

R is for RFP

31

James Harper • LexisNexis

R is for Rule of Law

32

Dana Denis-Smith • Obelisk Support

R is for Remote Ready

33

Alexandra Wyatt • Deloitte

S is for Strategy

34

Kieran John • Taylor Vinters

S is for Social Ventures

35

Nicky Leijtens • She Breaks The Law

S is for She Breaks The Law

36

Daniel van Binsbergen • Lexoo

S is for Smart Law

37

Helen Burness • Saltmarsh Marketing

T is for TikTok

38

Tom Dunlop • Summize

U is for UX

39

Lucie Allen • Thomson Reuters

V is for Vendor

40

Kenny Robertson • RBS

V is for Vision

41

Dana Denis-Smith • Obelisk Support

W is for Women in Law

42

Leigh Kirkpatrick • RBS

X is for X factor

43

Jamie Fraser • NineNineSix Solutions

Y is for... The Power of 'Yes'

44

Gary Jones • Totum Partners

Z is for Zoom

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