Crafty Counsel

    How your IP portfolio can add value in a downturn

    Rosie Burbidgegunnercooke

    Posted 7 months ago

    About

    The Coronavirus pandemic has turned businesses upside down, but how can we turn from reacting to the legal issues thrown up by the crisis to working out proactively where legal can step up and lead?

    First up: intellectual property. You may not think that IP should be a top priority during a downturn, but Rosie Burbidge (partner at gunnercooke) has the lowdown on why now is the best time to be looking at your portfolio with fresh eyes. Where is the value unlock living inside your company’s IP? Why is now the time to be more worried than ever about counterfeiting? And why is Rosie’s advice: “don’t panic?”