Crafty Counsel

    The Counterfeiter

    Rosie Burbidge, MacKenna Roberts and Bhavisha Mistrygunnercooke, Choice TeleMed and Mawdsleys

    Posted a year ago

    About

    With an estimated EUR 27bn of fake drugs and medical devices sold each year in Europe alone, counterfeiting is a huge challenge for IP rich businesses, and a wider problem for society at large. Rosie takes on the world of counterfeiting in this second episode of her special Intellectual Property series. Her practical tips cover tagging goods, working with customs and collaborating with other industry players to defend against the counterfeiting threat.

    Rosie is also joined by MacKenna Roberts, General Counsel at Choice Telemed, and Bhavisha Mistry, General Counsel at Mawdsley and former General Counsel at online fashion retailer Missguided. The group discuss counterfeiting from the perspectives of the pharmaceutical and fashion industries, practical strategies and success stories.