When your brand or product is copied regardless of whether you have a trade mark, copyright and/or a design to proect you, you may also want to rely on passing off or unfair competition.

In the final video of her series on Intellectual Property core concepts, Rosie Burbidge, partner at gunnercooke, sets out the requirements for proving passing off (which applies in England and Ireland) and unfair competition (which applies in much of the rest of Europe).