We all know that a reputation that is built over years can be lost in seconds. In the final episode of the series, Rosie looks at the steps you can take to preserve brand value, including dealing with negative publicity, putting in place the right governance for agents and licensees, and internal training.
Rosie is joined by Bhavisha Mistry, General Counsel at Mawdsleys and former GC at fashion brand Missguided, who talk through the importance of getting social media teams, creatives and other relevant colleagues on-side and informed of the legal context so that you can prevent a brand crisis. The pair also discuss arrangements with franchisees, including the value of having strong brand guidelines and contractual protections.